Research report on China Retail Market
Order ID: CDC-R-2002-001
ISBN: 2001 Edition
Publisher: All China Marketing Research Co., Ltd
Publication Date: 6/1/2001 12:00:00 AM
Format: Paper Copy
Price: $800 (for academic users)
Delivery: Airmail, taking about 10 business days.
Abstract 2000 was not only the year in which the foreign-funded retail enterprises grew most rapidly after they accessed the China's retail market, but also the year in which the domestic-funded retail enterprises became gradually strong and mature in the intensive competition. China's retail industry entered a new stage of development. Currently, although the traditional large-sized department stores still account for the relatively large market share, their senility emerges day by day, and the new commerce forms such as chain supermarket, convenience store, specialty store, exclusive store and warehouse develop by leaps and bounds. With the implementation of the policies on enlarging the demand and stimulating the consumption in 2001, the sales of commodity market grows steadily, and the benefit of commercial enterprises is picking up again. From the beginning of 1990s, the supermarkets in form of chain have surged in China, and the annual increase rate reached 70%, furthermore the increase rate is higher in the economic developed regions such as Beijing, Shanghai and Guangzhou. In 2000 the sales of nationwide chain stores accounted for 7% of total retail sales of consumer goods. The turnovers of some large-sized chain supermarkets have exceeded that of department stores, ranking first in retail trade, meanwhile the chain supermarkets especially the large-sized supermarkets emerge the role of main force in the retail trade, thereby the chain supermarket will become the most shining star in the recent 10 years in China' commerce. By far, 70% of the top 50 retailers in the world have accessed China's market. Although both foreign and domestic retailers are the members of China's scattered industrial structure currently and have the same strength, the foreign-funded retailers will acquire the advantage firstly in the field of warehouse supermarkets and in the economic developed regions by right of their obvious competitive edge in the coming several years, and will win the competition completely. With the rapid strides of information technology and network technology, the e-commerce will force the traditional commerce turn the pattern and upgrade, and shopping online is in line with the development of the retail trade. The degree of concentration of China's retail trade is not high, and the main bodies in the market competition are still a large number of mid- and small-sized retailers with similar scales. Because of the intensive competition among the existing retailers, emergence of lots of substitutive services and the serious threat from the potential incomers, the competition among the China's retailers has become the "overdone competition," thus the capital-income rate of the whole retail trade is lower than the social average level, exhibiting the declining trend. In the next 10 years, China will become the main battlefield for the competition among the international commerce groups. If China's chain supermarkets want to win with facing the challenges of international commerce groups, they must positively realize themselves, the gaps, the scale strengths in the competition, change the traditional thinkingt mode, formulate the correct development strategy, and widen the form of capital sources, as well as improve rapidly the operation ability in purchasing management techniques, goods distribution techniques, information technology and whole marketing technology to highlight the core competitiveness.
Table of Contents:
Contents 1. Overview of China's retail trade 1.1. The development trend of China's retail trade in 2000 1.1.1.
The foreign-funded retail trade increases the investment in China remarkably 1.1.2.
The domestic retailers begin to alter the sole operation method 1.1.3.
The domestic retailers commerce to form their own unique management methods 1.1.4.
The chain stores overtake the department stores 1.1.5.
The domestic retailers' trans-region operation is getting anywhere 1.2.
The development of retail trade 1.3.
The operation level and profit-making conditions of entire trade 1.4.
The main reasons that cause the low economic benefit of retailers 1.5.
The prospects for the competition situation of China's retail market 2. Overview of China's retail trade' s macro market environment 2.1.
The total retail sales of consumer goods 2.2.
The per capita income of household 2.3.
The sales natures of the large-sized retail stores in 2000 2.4.
The change of consumption structure of household 2.5. Forecast on retail sales market of consumer goods in 2001 3.
The operation conditions of China's retail enterprises 3.1. Top 100 of China's retail trade 3.1.1.
The conditions of Top 100 as a whole 3.1.2. The region distributions of Top 100 3.1.3.
The trade form development of Top 100 of China's retail trade 3.1.4.
The increase conditions of the retail sales of Top 100 3.2.
The listed companies of China's retail trade 3.2.1.
The main reasons that the achievements of the listed companies of retail trade look up in 2000 3.2.2.
he income conditions of the listed companies of retail trade for 2000 3.2.3.
The characteristics of commercial listed companies in 2000 3.2.4.
The characteristics of commercial listed companies' assets recombination in 2000 3.2.5.
The development trend of the commercial listed companies 3.3.
The conditions of "3 kinds of foreign-funded enterprises" 3.3.1.
The course that foreign-funded enterprises accessed China's retail trade 3.3.2. Region distribution 4.
The development conditions of main retail trade forms 4.1. Department store 4.1.1.
The characteristics of the development of China's department store 4.1.2.
The current conditions of China's large-sized department stores 4.1.3. Main stores 4.2. Chain supermarket 4.2.1.
The development characteristics of China's chain supermarket 4.2.2.
The main operators 4.2.3. Warehouse 4.3. Specialty Store 4.3.1. The development characteristics of specialty store 4.3.2. Main stores 4.4. Convenience store 4.4.1. The development of China's convenience store 4.4.2. Main stores 4.5. Other trade forms 5. WTO and China's retail trade 5.1. Analysis on the prospects of China's retail trade' s reformation and opening up 5.1.1. Opening up of the distribution right 5.1.2. E-commerce 5.1.3. The opening up of commercial enterprises 5.1.4. Reformation of foreign trade system and open up of foreign trade 5.1.5. Open op of other service trades 5.2. Some restrictions to the opening up of retail trade 5.2.1. The transition period of opening-up time 5.2.2. Regional quota restrictions 5.2.3. Restrictions to percentage of investment structure 5.3. Analysis on the effects on China's retail trade after entry WTO 5.4. Epilogue 6. The challenges and chances of e-commerce 6.1. Advantages and disadvantages of e-commerce 6.1.1. Advantages 6.1.2. Disadvantages 6.2. Status quo of e-commerce in China and world 6.2.1. Status quo of e-commerce in the world 6.2.2. Status quo of e-commerce in China 6.2.3. The conditions of commercial listed companies setting foot in e-commerce 6.2.4. The impact to traditional commerce mode and the solutions 6.2.5. Development prospects of e-commerce 7. Main conclusion 7.1. The existing problems in China's retail trade 7.2. The treatments for the reformation of China's retail trade 7.3. The development trend of China' retail trade and the forecast 7.4. Concerned problems while foreign capitals enter China's retail trade Appendix 1:Future's Top 500 worldwide retailers in 2000 Appendix 2:Future's Top 500 American retailers in 2000 Appendix 3:Life cycle of American retail forms Appendix 4:The basic conditions of China's main chain supermarket enterprises in 2000
Table Table 1 The sales conditions of the large- and medium-sized commercial enterprises for the period from January 2000 to November 2000 Table 2 Total retail sales of consumer goods by sector Table 3 The comparison of the mode or content that the consumers accept the services Table 4 Forecast on the consumer market of 2001 (Unit: RMB 0.1 billion, %) Table 5 The region distribution of Top 100 of China's retail trade in 2000 Table 6 The first 12 of Top 100 by the retail sales increase speed for 2000 Table 7 The first 14 of Top 100 by the retail sales decrease speed for 2000 Table 8 Top 100 retailers of China in 2000 Table 9 Part indicators of listed companies in retail trade from 1998 to 2000 Table 10 First 10 of commercial listed companies by economic benefit in 2000 Table 11 The recombination of commercial listed companies in 2000 Table 12 The JV and cooperative retailers formally approved by the State Council Table 13 European retail enterprises' outlets in China Table 14 Schedule of some foreign retail enterprises entering China Table 15 Sino-foreign cooperative retail enterprises approved by the State Council formally Table 16 The definitions of retail trade forms Table 17 The total sales increase and the retail sales increase of 273 key large-sized retail stores for 2000 Table 18 The operation status of Shanghai Hualian (1998-1999) Table 19 The operation indicators in past years of Chaoshifa Chain Company Table 20 Overview of domestic typical membership warehouse in present Table 21 The operation conditions of warehouses in 2000 Table 22 The operation status of China's main specialty stores in 2000 Table 23 The operation status of China's main convenience stores Figure Figure 1 The basic conditions of regional retail trade in 1999 Figure 2 The net commodity sales of the wholesalers and retailers Figure 3 The aggregate profit of wholesalers and retailers Figure 4 The retail sales distribution of the retail trade beyond the limit in 2000 (on a registered type basis) Figure 5 The percentage of net sales of different ownship wholesales and retails in 2000 Figure 6 The benefit conditions of retail trade in each region in 2000 Figure 7 The profit-making conditions of various trade forms in retail trade from January 2000 to November 2000 Figure 8 The net sales income of various trade form in retail trade for the period from January 2000 to November 2000 Figure 9 The increase of net sales income of various trade form in retail trade for the period from January 2000 to November 2000 Figure 10 The rate of expense of China's wholesalers and retailers for the period from January 2000 to November 2000 Figure 11 The percentage of range of loss-making wholesales and retailers in different regions in 2000 Figure 12 The comparison of ranges of loss-making provincial wholesalers and retailers of each province in 2000 Figure 13 The total retail sales of consumer goods from 1991 to 2000 Figure 14 The degree of region concentration of the total retail sales of consumer goods Figure 15 The per capita annual income of household from 1978 to 2000 Figure 16 The increase rate of diverse commodity Figure 17 Engel's coefficient of China Figure 18 The increase rate of per capita expense of the residents in the cities and towns in each item in the first 3 quarters of 2000 Figure 19 The region distribution of Top 100 of China's retail trade in 2000 by sales Figure 20 The region distribution of Top 100 of China's retail trade in 2000 by the number of enterprises Figure 21 The sales conditions of 273 key large-sized stores in 2000 Figure 22 The conditions of sales increase of 273 key large-sized stores in 2000 Figure 23 The changes of the main business income and net profit of Wangfujing from 1997 to 2000 Figure 24 The changes of the net capital-income ratio of Wangfujing from 1998 to 2000 Figure 25 The changes of main business profit margin of Wangfujing from 1998 to 2000 Figure 26 The comparison between the asset-liability ratio of Wangfujing and the mean of trade from 1998 to 2000 Figure 27 The proportion of China's chain supermarket accounting for total retail sales of consumer goods from 1994 to 2000 Figure 28 The area distribution of Top 100 chain stores in 2000 Figure 29 The main conditions of Top 100 chain stores Figure 30 The ranking of top 100 on the absolute sales increase speed Figure 31 The sales and outlets of Shanghai Lianhua for the period from 1997 to 2000 Figure 32 The increase trend of turnover of E-commerce in China Figure 33 The categories bought via Internet Figure 34 The increase trend of Internet users in China