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  • Research Report on China Super-stores Market
    Order ID:  CDC-R-2002-002
    ISBN:  2001 Version
    Publisher:  All China Marketing Research Co. Ltd.
    Publication Date:  6/1/2001 12:00:00 AM
    Format:  Paper Copy
    Languages:  English
    Pages:  102+
    Price:  $800 (for academic users)
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    Delivery:  Airmail
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  • Description:  
    Abstract The chain supermarket boom started in the early 1990s in China and developed at an annual increase rate of 70%. The development of chain supermarket industry is especially fast in those well-developed areas such as Beijing, Shanghai and Guangzhou. By the end of 2000, the sales volume of chain supermarkets all over China amounted to 7% of the total turnover of the whole country. The operational income of some supermarkets has surpassed that of some top department stores and became the flagship in the retail industry. The outstanding performance of chain supermarkets has attracted the most attention in the last ten years. Top international or transnational general merchandise store (G.M.S.) companies have begun to worm into China's market. Some of these companies have already set up more than 20 stores in some big cities in China. With their excellent operation, their market share is increasing continuously. China's retail market tends to be saturated and the sales of large merchandise stops to increase. Such being the case, the entrance of foreign supermarkets will pose great pressure to their counterparts in China. China's retail enterprises are big in number, but small in scale. Scale-effect is almost impossible for them. Take the 122 companies with an annual sales of more than RMB50 million in 1999 for example, the average number of stores owned by these companies is only 36. Among them, Shanghai Lianhua Supermarket Co. and Shanghai Hualian Supermarket Co. are the largest ones. The former had 606 stores and the latter 500 stores in 1999. However, compared with top international stores, they are too small. Wal-Mart from the U.S. has 3,989 chain supermarkets, Carrefour from France has 9,061 chain supermarkets, Metro from Germany has 2,144 stores, Ito Yokado and Daiei from Japan has 26, 442 and 8,750 stores respectively. In the coming ten years, China will be the largest market and the hottest international business competition will be in China. To excel from the hot competition, China's chain supermarket companies must be clear their strength and weakness and learn from those top international companies. They need to develop appropriate strategies and increase their finance sources. By improving their purchasing management and distribution strategies, information strategies and the overall marketing strategies, the operation and competitive ability will be better.
    Table of Contents:  
    Content 1. General Description of China's Chain supermarket Industry 1.1. The Development of China's Chain supermarket Industry 1.2. The Status Quo of China's Chain supermarket Industry 1.2.1. Fast Step and Wide Regional Distribution 1.2.2. Hot Competition and the Appearance of Large General Merchandise Store 1.2.3. Foreign Capitals Accelerate Their Steps of Entering China 1.2.4. Advanced Management Technology and Methods 1.3. Conditions for the Development of China's Chain supermarket Industry 1.3.1. Basic Economic Conditions are Ready for the Development of Chain supermarket Industry 1.4. Analysis on the Scale of Chain supermarket Industry in China 1.5. Analysis on the Speed of China's Chain supermarket Industry Development 1.6. Analysis on the Operation of China's Chain supermarkets 1.7. Analysis on the Employees of China's Chain supermarket industry 1.8. Analysis on the Operational Efficiency of China's Chain supermarket Industry 1.8.1. The Overall Operation Efficiency of China's Chain supermarket Industry 1.8.2. Regional Difference of Chain supermarket Operational Efficiency(Beijing, Shanghai and Zhujiang Delta) 1.9. The Regional Distribution of China's Chain supermarket Enterprises 1.10. Analysis on the Competition in China's Chain supermarket Industry 1.10.1. The Competition Faced by China's Chain supermarket Industry 1.10.2. Analysis on Competition within Chain supermarket Industry 1.11. The development Trend of China's Chain supermarket Industry 1.11.1. Chain supermarket Industry Leads the Reform of Circulation System and will Become an Economic Growth Point with the Greatest Potential. 1.11.2. Chain supermarkets Tend to Improve their Scale and Organization 1.11.3. Urgent Task: Improve the Quality and Management of Supermarkets 2. Brief Description of China's Chain supermarket Industry Market 2.1. The Macro Environment of China's Chain supermarket Industry 2.1.1. The Total Retail Sales on Consumer Goods Market 2.1.2. Family Income 2.1.3. Changes in the Consuming Structure 2.1.4. Prediction for the Retail Consuming Market in 2001 2.2. Survey on Consumers in China's Chain supermarkets 2.2.1. Analysis on the Categories of Goods Bought in Supermarkets 2.2.2. The Buying Motivations of Consumers in Supermarkets 2.2.3. The Structure of Consumers' Buying Actions: 2.2.4. The Distribution of Annual Consuming in Different Forms of Stores 2.2.5. One Stop Buying in Supermarkets 2.2.6. Ranking of Daily Sales in Different Time in Supermarkets: 2.2.7. First Factors Considered by Customers in Choosing Supermarkets 2.2.8. Consumers' Opinion of Things that Need Urgent Improvement in Supermarkets 2.2.9. Ranking of the Most Frequented Supermarkets in the Three Cities 3. Brief Description of Enterprises in Chain supermarket Industry 3.1. Foreign Funded Retail Chain supermarkets in China 3.1.1. Strategies Adopted by Foreign Retail Groups in their Entrance into China 3.1.2. Competition Between International Retail Companies and Chinese Chain supermarkets 3.1.3. The Policy Development and Analysis on the Status Quo of Foreign Funded Retail Companies in China 3.1.4. Impact of Foreign Funded Enterprises on Chinese Enterprises 3.1.5. Brief Description of Some Big Foreign -funded Retail Enterprises 3.2. Brief Description of China' s Chain supermarket Industry 3.2.1. The development of China's Chain supermarket Enterprises 3.2.2. An Age of Combination and Restructuring in Chain supermarket Industry 3.2.3. Development Strategies for China's Chain supermarket Companies 3.2.4. Brief Description of China's Major Chain supermarket Enterprises 4. Chapter IV WTO and China's Chain supermarket Industry 4.1. Analysis on the future of the opening and reform of China's Chain supermarket Industry 4.1.1. Opening in Distribution Rights 4.1.2. E-business 4.1.3. The Open of Business Enterprise 4.1.4. Opening in other service industries 4.2. China's Limitations on the Opening of Chain supermarket Industry 4.3. The Transitional Period of Opening 4.3.1. Limitations on the opening of regions 4.3.2. Limitations on the percentage of investment 4.4. The Impact of China's Entry into WTO on China's Chain supermarket Industry 4.5. Conclusion Attachment 1:Contents of Related Regulations and Laws Appendix 2:Brief Description of International Retail Companies in China Appendix 3:Brief Description of China's Major Chain supermarket Enterprises in 2000 Table Table 1 The Main Forms of Retail Industry and the Definitions Table 2 The Development of China's Chain supermarkets Table 3 A Comparison of Geny Coefficient (()in 2000 Table 4 An Estimation on the Scale of China's Chain Operation Industry and Chain supermarket Industry Table 5 Annual Sales per Square Meters Table 6 Average Labor Efficiency Per Person (Chinese yuan/ person one year) Table 7 Annual Sales Per Square Meters Table 8 Labor Efficiency (Chinese yuan/person) Table 9 Prediction for the Retail Consuming Market in 2001(billion, %) Table 10 Ranking of the Most Frequented Supermarkets (Beijing) Table 11 Ranking of the Most Frequented Supermarkets(Shenzhen) Table 12 Ranking of the Most Frequented Supermarkets(Shanghai) Table 13 Introduction to Some Foreign Retail Companies in China Table 14 Some Pilot Joint-ventured Retail Enterprises Officially Authorized by China's State Council Table 15 China's Top 10 Retail Companies in 2000 Table 16 The Finance Status of Business Section in the Past Three Years Table 17 The Operation of Some Publicized Business Companies Table 18 Comparison of the three partners in the Beijing-Shanghai Cooperation Table 19 the Operation of Shanghai Hualian from 1998 to 1999 Table 20 Indexes to the Operation of Chaoshifa Co. Ltd. through Years Figure Figure 1 The Percentages of Sales of Chain supermarkets in the Total Sales Volume of Merchandise from 1994 to 2000 Figure 2 The Sales and Number of Chain supermarkets in China from 1997 to 2000 Figure 3 The Average Annual Sales of the Top 100 Chain Enterprises from 1997 to 2000 Figure 4 The Average Number of Stores Owned by the Top 100 Chain Enterprises Figure 5 The Annual Increase Rate of Sales for China's Chain supermarket Industry from 1996 to 2000 Figure 6 The Annual Increase Rate of the Number of China's Chain supermarkets from 1997 to 2000 Figure 7 The Sales Income of Chain supermarkets in 2000 Figure 8 The Distribution of Employees in Chain supermarket Enterprises Figure 9 The Regional Distribution of Top 100 Chain supermarkets Figure 10 Sales Income of Different Retail Forms in 2000 Figure 11 The total retail sales of commodities from 1991 to 2000 Figure 12 The Regional Centralization of the Total Retail Sales of Consumer Goods Figure 13 Annual Family Income from 1991 to 1999(Chinese yuan) Figure 14 Goods Bought at Fair Figure 15 Goods Bought in Supermarket Figure 16 Categories of Goods Bought at Supermarkets Figure 17 Buying Motivations of Consumers at Supermarket Figure 18 The Structure of Consumers' Buying Actions in Supermarket Figure 19 Store Forms with the Highest Annual Sales Figure 20 Store Forms with the Second-Highest Annual Sales Figure 21 The Average Value of One Stop Buying in Three Cities(Chinese yuan) Figure 22 The Distribution of Average Values of Purchase Figure 23 The Frequency of Consuming in Supermarkets Figure 24 Ranking of Daily Sales in Supermarkets in a Week Figure 25 Ranking of Daily Sales in Some Time in Supermarkets Figure 26 First Factors Considered by Customers in Choosing Supermarkets Figure 27 Things that Need Urgent Improvement in Supermarkets Figure 28 Ranking on the Basis of Net Increase in Sales 100 Figure 29 The sales and number of stores of Lianhua from 1997 to 2000 Figure 30 The Annual Growth Rate of Some Index Figure 31 Sales of Beijing Wumei Business Hall from 1997 to 2000
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