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  • Research Report on China Mobile Communication Service Providers
    Order ID:  CDC-R-2002-006
    ISBN:  2001 Edition
    Publisher:  All China Marketing Research Co., Ltd.
    Publication Date:  7/1/2001 12:00:00 AM
    Format:  Paper Copy
    Languages:  English
    Pages:  107+
    Price:  $800 (for academic users)
    Delivery:  Airmail
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    Abstract China Telecommunication industry was recombined at the beginning of 1999. The telecommunication assets that were operated by primary Ministry of Posts and Telecommunication now is divided into three parts, i.e. China telecom, China Mobile, and China Satellite. Chinese government gave energetic supports to China Unicom in 1999. Additionally, the assets of Guoxin Paging and Railcom were amalgamated into China Unicom. Now, there are six telecommunication operators in China.i.e, China Mobile, China Unicom, Netcom, Jitong, China Telecom and China Satellite, and mobile communication operators are China Mobile, China Telecom and Greatwall Telecom. In brief, the 2nd generation communication market has formed the pattern of "Duopoly competition". In current main mobile system GSM field, there are two operators, i.e. China Mobile and China Unicom. In 1999, the market share of China Mobile was 88%, with an absolute competitive edge; and China Unicom was 12% and it is predicted to be up to 22% in 2000. In 1999, nationwide mobile communication operation quantum reached RMB 66.59 billion, amounting to half of the whole telecommunication industry operation quantum; and the number of GSM mobile phone subsciber hit 38.29 million; the proportion is 89%. In 2000, the total amount of RMB 100 billion were invested in the mobile communication market, which China Mobile invested RMB 60 billion and China Unicom invested RMB 35 billion. The number of the mobile phone subsciber surged, by the end of 2000, this number was more than expected 73 million subscibers, ranking second in the world in network scale and the number of subsciber. The number of the mobile phone subsciber is expected to hit 0.2 billion by the end of 2005, and even exceed 0.5 billion in the year 2010. After the reform in telecommunication industry in 1999, the competitive pattern of the mobile communication market has been taking shape. China Mobile' s market share in GSM market was 88%, and China Unicom' s market share in GSM market was 12%. In 2000, the market share was changed, China Mobile' s is 78% and China Unicom' s is 22%. The market share will continue to change because of the government's slanting policy toward China Unicom and China Unicom' s further growth. Nowadays, China Mobile possesses fixed assets of RMB?170 billion. By the end of 2000, its entire capacity exceeded 76 million, and its realistic number of the subscriber is over 65 million, the popularity rate of mobile phone will reach 5.18%, call completing rate reaches more than 99% and call failure rate is 1.3%. The annual operation revenue was RMB 115 billion, the total amount of assets reached RMB 320 billion. The group company and its subsidiaries' network covered nationalwide regions (cities) and over 96% of counties (cities). In international roam, has opened automatic roam service with 95 telecommunication operators in 56 countries and regions. Up to April 2001, the number of China Mobile 's subscriber reached over 0.1 billion. China Unicom, since 1995, opened the digital mobile communication network, had developed by leaps and bounds not only in the network size but also in the number of subscriber. Up to the 3rd quarter 2000, the number of its increased subscriber have broken through 10 million and reached 10.11 million. Its network capacity is 15 million. The 130-network covers more than 220 cities all over the country, and its market share was 21.5% in the mobile phone market, and signed automatic roam protocol with more than 70 mobile phone operators all over the world. In terms of the characteristics of the subscribers' demand, compared China Mobile with China Unicom, China Mobile's subscribers aged from 26 to 35, they are graduate and higher paid clerks; but China Unicom' s subscribers are younger, aged from 21 to 25, diploma educational background, the salary is a little bit lower than China Mobile' s. China Mobile' s subscribers spend more mobile phone call fee than China Unicom' s subscribers do, but China Unicom' s subscribers pay more attention on the economy of the expenditure and display the inclination to the novelty obviously. China Mobile is consistent with China Unicom in the tactics of the TV ad. , Both of them spend most of the capital in central TV station and GUANGDONG region. China Mobile takes the TV as the utmost important medium and China Unicom takes the Press as the utmost important medium. The total expenditure that China Mobile spent in these two media is 68% more than that of China Unicom, but they have likely curve trend in advertisement expenditure. Compared to China Unicom, China Mobile's aggregated strength is high than China Unicom' s, and its labor productivity is still higher. But China Unicom' s growth rate is faster than China Mobile' s, and its capital productivity and ratio of input-output are better too. The technology of mobile communication has grown from analog technology to digital technology, and now, is developing from unique voice service to integrated services gradually. Meanwhile, GPRS and the 3rd generation CDMA technical criteria are paid great attention to by the mobile phone operators. Nowadays, China Mobile is stressing the upgrade of GSM system and the technical application of the 2.5 generation GPRS becasubscriber of present network resource, development level and the subscribers distribution, but China Unicom is stressing the trial and application of the 3rd generation CDMA becasubscriber the government' s slanting policy. Predictedly, the variation trend in operation mode of mobile operators in the future is that revenue of voice service will decrease slowly, and the revenue of the mobile commerce commission and other value-added service will increase gradually, and the provided services will cover lots of new services including travel ticket service; recreation ticker service; banking service; financing & trading service and retail ordering etc. Infinite interconnection and mobile commerce will bring more and more convenience to our life. Still, the domestic communication equipment suppliers are striving for success in the competition in the face of the powerful foreign manufacturers. In the past 4 years, the market share of GSM switches have changed greatly, and foreign manufacturers' localized manufacturing casubscriberd the decrease in import, but the substitute rate should not be too high becasubscriber of the regional application of GSM switches. The probability of introducting homemade switches should be discussed. The operators may consider adopting the homemade switches if the price, performance and service can meet the demand of the operators. There are several mobile communication equipment manufacturers in China. As the representative enterprises, this report analyzes the operation background, operation conditions and their advantages & disadvantages in competition of ZTE, DTT, EC and Nanjing Ericsson. Moreover, in CHINA, with WTO coming, the transnational telecommunication operators' tactics are penetration policy, mainly offering value-added telecommunication service, extending the control power in 3G field, seizing long-term profit activity for accessing to regional fixed network service in 2~3 years, expanding profit-making clients for accessing to long-distance backbone service, extending the control power on the backbone network for more profit. In terms of investment mode, Portfolio investment Mode includes listing and leasing. Direct investment Mode is to establish the joint venture with main-body operators and to support rising operators and to purchase. Undoubtly, these tactics will threaten Chinese telecommunication operators. Chinese operators must fully realize the disadvantages, meanwhile, take corresponding tactics that can exploit the network entire advantages and regionalized advantages. And they must improve the relationship between telecommunication authorities and local government; and take advantage of government's favorable policy fully.
    Table of Contents:  
    Contents 1. Overview 1.1. Research scope of the report 1.2. The Current Situation of China Mobile Communication Market 1.2.1. Strategy Reform of Mobile Communication Operators and Duopoly Market 1.2.2. Mobile communication equipment diversity 1.3. Analysis of market environment of mobile communication industry 1.3.1. The quantum of communication 1.3.2. Demand structure 1.3.3. Communication capacity 1.3.4. Speedy growth of mobile communication market 1.3.5. Massive growth potential of mobile communication market 2. China Mobile 2.1. Introduction 2.2. China mobile's provincial communication capacity 2.3. The development of China Mobile's mobile phone subscribers 2.4. Prospects 3. China Unicom 3.1. Introduction 3.2. Development situation of China Unicom's mobile phone subscribers 3.3. Prospects 4. The comparison between China Mobile and China Unicom 4.1. Comparative analysis of the subscribers 4.1.1. Brand cognizance degree Comparison 4.1.2. Subscribers' characteristics Comparison 4.1.3. Subscribers' consumption characteristics comparison 4.1.4. Subscribers' satisfaction degree comparison 4.1.5. Description of target subscribers 4.2. Comparative analysis of the advertising expenditures 4.2.1. Comparison of the expenditures 4.2.2. Publicity method Comparison 4.2.3. Comparison of the publicity time 4.3. Comparative analysis of the two operators' competitive power 4.3.1. Comparative analysis of aggregated strength 4.3.2. Comparative analysis of the operation of CHINA MOBILE & CHINA UNICOM 4.3.3. Comparative analysis of the operation growth rate of CHINA MOBILE and CHINA UNICOM 4.3.4. Comparative analysis of area growth of CHINA MOBILE and CHINA UNICOM 4.3.5. Comparative analysis of the competitive power of China mobile and China Unicom 5. Operators' technology selection 5.1. Development of mobile communication technology 5.1.1. Transition from analog technology to digital technology 5.1.2. Development from single voice service to multi-services 5.1.3. Development and construction of network infrastructure 5.1.4. GSM and CDMA 5.2. CHINA MOBILE' s technology selection 5.2.1. GPRS & Mobile Interconnection 5.2.2. CHINA MOBILE & 3G 5.3. CHINA UNICOM' s technology selection 6. Trend of value-added service 7. Chinese mobile operators' equipment selection 7.1. Present situation of homemade mobile equipment 7.2. The evolution trend of Chinese mobile communication network 7.3. The characteristics of mobile communication network products and SPC accessing to the market 7.4. The demand analysis of GSM MSC and the development strategy and tactics 7.4.1. Analysis of GSM MSC market size 7.4.2. Analysis of GSM digital MSC market share 7.4.3. The market demand analysis of GSM MSC 7.4.4. Feasibility analysis of introducing homemade GSM MSC 7.4.5. Development strategy of homemade GSM MSC accessing to the market 7.5. Analysis of mobile base station market 7.5.1. The market size of BS 7.5.2. Market demand analysis of GSM mobile BSS 7.5.3. Feasibility analysis of introducing homemade mobile BSS 7.5.4. Development strategy of homemade GSM mobile BSS accessing to the market 7.6. Market demand analysis of CDMA network products and development strategies and tactics 8. Mobile communication equipment manufacturers 8.1. The competitive condition in mobile communication equipment market 8.2 .Overview of mobile communication equipment manufacturing industry 8.3. Analysis of typical enterprises 8.3.1. Zhongxing Telecom ZTE 8.3.2. Datang Telecom DTT 8.3.3. Eastern Communication 8.3.4. Nanjing Ericsson 9. Analysis on the strategies of mobile operators 9.1. Forecasting transnational telecom operators' China strategies 9.1.1. Predicting on China strategies 9.1.2. Investment mode 9.1.3. The influences on the telecommunication operation market 9.2. Challenges faced by China mobile operators 9.2.1. Universal Service? 9.2.2. "Creaming-scraping" policy 9.3. Evident disadvantage of mobile communication enterprises 9.4. Response strategies of Chinese mobile operators 9.4.1. Regionalization strategy 10. Conclusion Table Table 1 CHINA MOBILE' s provincial communication capacity Table 2 CHINA MOBILE' s provincial operation level Table 3 China Unicom' s mobile phone subscriber growth situation Table 4 Comparative analysis of the advertising expenditures Table 5 Comparative analyses of advertisement area Table 6 Comparative analysis of the mobile operation of CHINA MOBILE and CHINA UNICOM in 1999 Table 7 Comparative analysis of the operation growth rate in 1998~1999 Table 8 July 2000 China mobile and China Unicom Digital switches market distribution Table 9 1999 China mobile and China Unicom data comparison chart Table 10 China mobile and China Unicom' s competitive power comparison(Up to July 2000) Table 11 1999 National Matching Situation Between the Number of the Mobile Phone Subscriber and the Capacity Table12 1997-1998 GSM Digital MSC Imported Table13 1999 GSM Digital MSC Imported Figure Figure 1 GSM system market share Figure 2 The market share of mobile phone subsribers Figure 3 The operation quantum of Chinese mobile communication industry Figure 4 Mobile phone subscriber area distrbution structure Figure 5 China mainland switches market size Figure 6 GSM switches annual growth Figure 7 China mobile phone growth condition Figure 8 China mobile communication distribution pattern Figure 9 The mobile phone popularity rate Figure 10 Brand cognizance degree comparison Figure 11 The age characteristics of mobile phone subscribers Figure 12 Subscribers' purchasing channel comparison Figure 13 Analysis of subscribers' sense Figure 14 Comparative analysis of the advertising expenditures Figure 15 Advertising expenditures Figure 16 Advertisement time period distributions Figure 17 Technology developments Figure 18 Forecast on change trend of mobile operators' operation revenue Figure 19 Growth trend of e-business and mobile subscribers worldwide Figure 20 The factors of wireless interconnection Figure 21 Mobile business mode Figure 22 1997-1999 Comparison of growth of GSM & Analog MSC (10K sets) Figure 23 The changes of GSM MSC imported brand percentage during 1997-1998 Figure 24 The market size of BS Figure 25 The large companies' market share in Chinese mobile communication market Figure26 Distribution of communication equipment manufacturers
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