Research Report on Chinese Soft Drink Market
Order ID: CDC-R-2002-004
ISBN: 2001 Edition
Publisher: All China Marketing Research Co., Ltd.
Publication Date: 10/2/2001 12:00:00 AM
Format: Paper Copy
Recently, the soft drink market scale is enlarging uninterruptedly. The soft drink market apparent demand was RMB ?7.473 billion in 2000, increased by 55.1% compared with that of 1996.
The products that produced by Foreign-invested enterprises and the products imported occupied the market share of 61.6%, and the products produced by state-owned and collective enterprises occupied the market share of 38.7%.
In sales volume, the top 3 of carbonic acid drink are respectively Coca cola, Sprite and Pepsi cola; the top 3 of bottled drink are respectively Nongfu sanquan, Robust and Wahaha; the top 3 of fruit & vegetable drink are respectively LoLo, Cocount Palm and Huiyuan; the top 3 of lactic acid drink are respectively Robust, Wahaha and Bright.
There were more than 3000 enterprises in soft drink industry in 2000,of which 790 enterprises were the whole stated-owned enterprises and non stated-owned enterprises whose annual sales income were more than RMB ? million, and 0.131 million employees were employed in these enterprises, and their assets reached RMB ?1.9 billion, and their annual products sales income were RMB ?1.1 billion, and the total profit was RMB ?.21billion.
The sales income of soft drink enterprises in 2000, carbonic acid drink, natural mineral water, fruit & vegetable juice, solid drink and other soft drinks accounted for 43.8%, 5.7%, 16.5%, 18.5% and 15.5% respectively.
In 2000 the yield of soft drink was 14.908 million tons, increased by 4,5 times compared with that of 1990. Among these yields Guangdong, Jiangsu, Shanghai, Hebei and Beijing ranked top 5 in sales volume.
In the yield of the 5 kinds soft drinks, bottled water, carbonic acid drink, tea drink, liquid dairy drink, fruit juice and fruit juice drink accounted for 37.1%, 31%, 12.4%, 8.4% and 6.5% respectively.
Although the enterprises' degree of production concentration is raised, the over-small-size scale of enterprises affects the whole industry level.
Foreign-invested enterprises are in the leading position. In the total industry sales income, 3 kinds of foreign-invested enterprises or ventures accounted for 61.1% in 2000, and accounted for 57.8% of the total assets.
In terms of economic benefit, the large and medium-size enterprises are obviously better than small-size enterprises, and 3 kinds of foreign-invested enterprises or ventures are better than stated-owned and collective-owner enterprises, and carbonic drink enterprises are better other soft drinks enterprises.
In recent years, the market prices of some materials (such as white sugar, PET grain material and water) of soft drink went up. But since the market's competition is intensive, on the contrary, the sales income of per ton of a lot of soft drinks dropped.
From 1995 to 1997, the scale of investment in fixed asset of soft drink industry had been enlarged, but it largely dropped in 1998 and gone up again in 1999. The accumulated investment of these five years was RMB ?2.977billion.
The scale of import and export is continuing to expand. The export in 2000 is US$ 462.26 million, increased by 74.7%, compared with that of 1995. The import in 2000 is US$ 18.685 million, 1.4 times as many as against 1995.
The major problems: not rather irrational enterprise structures; too abundant and too scattered small-size enterprises; loss enterprises accounting for 29% of total; very unbalanced area distribution; insufficient exploration of rural market.
Development target: the development rate will be kept 10% or so in the future. It is expected that the yield will reach about 24 million tons in the year of 2005 and 35-38 million tons in the year of 2010.
Table of Contents:
1. Classifications and Criteria
2. Market conditions
2.1. Scale of market
2.2. Market share
2.3. Market share of main brands
3. Industry conditions
3.1. Scale of industry
3.2. Development rate
3.3. Area distribution
3.4. Variety structure
3.5. Well-known brand and trademark
3.6. Scope of enterprises
3.7. Ownership structure
3.8. Economic benefit
3.9. Market price and advertising expense
3.9.1. Market price
3.9.2. Advertising expense, length and times
3.10. Scale of investment
4. Foreign-invested enterprises' conditions
4.1. Main situations
4.2. Paid-up capital
4.3. Area distribution
4.4. Economic benefit
5. Import and export condition
5.3. Customs duty rate for import
6. Status of main manufacturing enterprises
6.1. Top 20 soft drink enterprises ordering by sales income
6.2. Top 20 soft drink enterprises ordering by total profit
7. Status of main products
7.1. Carbonic acid drink
7.2. Bottled (canned) drinking water
7.3. Fruit juice drink
7.4. Tea drink
8. Prospect of development
8.1. Main problems
8.2. Advantages of development
8.3. Development target
Appendix:Name list of Chinese soft drink main enterprises in 2000
Table 1 1996-2000 China soft drink market apparent demand from 1996 to 2000
Table 2 Chinese soft drink market shares from 1998 to 2000
Table 3 The comprehensive market share of the leading brands of each kind of drinks in 2000
Table 4 The main index of China drink industry from 1998 to 2000
Table 5 The industry structure of China soft drink industry main index from 1998 to 2000
Table 6 The yield of Chinese soft drink from 1980 to 2000
Table 7 Products sales income of China soft drink enterprises in different areas in 2000
Table 8 The yield of classified variety of soft drink in 2000
Table 9 Scope of production of Chinese soft drink enterprises in 2000
Table 10 Ownership structure of soft drink industry main index in 2000
Table 11 Comparison of economic benefit of different classification of enterprises in soft drink industry in
Table 12 Comparison of economic benefit of soft drink enterprises under different ownership in 2000
Table 13 Comparison of economic benefit of soft drink enterprise with different scope of enterprises in 2000 Table 14 The loss scope and loss volume of soft drink industry from 1999 to 2000
Table 15 Retail price index of whole commodity and soft drink from 1996 to 2000
Table 16 Soft drink retail price of some cities in China (Feb. 16, 2000)
Table 17 Advertising expense, length and times of soft drink enterprises in 2000
Table 18 Accomplished fixed assets investment and new-added fixed assets of soft drink industry under
China light industry from 1995 to 1999
Table 19 Large- and medium-size soft drink projects constructed and put into production under China light
industry from 1995 to 1999
Table 20 The main index of 3 kinds of foreign-invested soft drink enterprises in China from 1998 to 2000
Table 21 The industry structure of main index of Chinese 3 kinds of foreign-invested soft drink enterprises
from 1998 to 2000
Table 22 Industry structure of paid-up capital of Chinese soft drink "3 kinds of foreign-invested enterprises
Table 23 Products sales income of Chinese 3 kinds of foreign-invested soft drink enterprises in different
areas in 2000
Table 24 Economic benefit main indexes of Chinese 3 kinds of foreign-invested soft drink enterprises in
Table 25 Import and export of Chinese drink from 1995 to 2000
Table 26 Import and export of Chinese soft drink from 1995 to 2000
Table 27 Import of each variety of Chinese soft drink from 1995 to 2000
Table 28 Main import countries (regions) of main soft drinks in 2000
Table 29 Main export countries (regions) of main soft drinks in 2000
Table 30 Soft drink's customs duty rate for import in 2001
Table 31 Top 20 soft drink enterprises ordering by sales income in 1999
Table 32 Top 20 soft drink enterprises ordering by total profit in 1999
Table 33 Area distribution of Chinese carbonic acid drink enterprises' sales income in 2000
Table 34 Area distribution of sales income of Chinese natural mineral water enterprises in 2000
Table 35 Fruit juice drink sales conditions of national large-size stores in 2000
Table 36 Area distribution of sales income of Chinese fruit and vegetable juice drink enterprises in 2000
Figures 1 Soft drink market apparent demand
Figures 2 Comparison of soft drink market share in 1998 and in 2000
Figures 3 Classified products sales income proportions of China soft drink industry in 2000
Figures 4 Chart of change of soft drink yield
Figures 5 Proportion of sales to income of soft drink industries under different ownership structure in
Figures 6 Industry structure of paid-up capital of Chinese soft drink "3 kinds of foreign-invested
enterprises in 2000